2004 GREAT WOMEN OF GAMING
Proven leader

Melanie Benjamin

Chief Executive
Mille Lacs Band of Ojibwe

 

Melanie Benjamin surely possesses the attributes one needs for success—a solid education, the drive to work hard, a good support network—but she also has a hard-won wisdom that is heavily tinged with the Native American legacy. "I am a product of the federal government's Indian relocation program," she says. "I was born in the Lake Lena area of the Mille Lacs Reservation in East Central Minnesota, but I grew up in St. Louis, Missouri. During my childhood, my family would come back and visit the Mille Lacs Reservation often. When I turned 17, I decided to come back and stay."

One thing that you immediately sense about Benjamin is that she is in tune with the people around her. And it is clear that at that time, she was capable of using that, distilling everyday interactions into valuable ideals. "When I was growing up, my mother worked two jobs because I come from a large family," she says. "My mom worked very hard for our family, which helped me develop a strong work ethic. Also, the girlfriends I grew up with—who are still some of my closest friends today—have always provided a level of comfort, support and encouragement. My grandfather was a minister. He instilled morals in me. (And) I worked for a man early in my career who taught me a lot about the importance of education. He inspired me to get a college education. I was the first one in my family to get a college education, and I continue to believe strongly in the importance of education."

Benjamin also attributes part of her success— without ever mentioning herself—to another ideal. "The Mille Lacs Band of Ojibwe has integrity," she says, "and we stand by our word. The guests of our properties— Grand Casino Mille Lacs and Grand Casino Hinckley—are very important, so we treat them with a lot of respect and let them know that they are important to us. We try to stay ahead of the game and always try to determine what can make an even better experience for our guests."

The success story of Native American gaming includes tribal self-determination and charitable giving, and Benjamin does not overlook either one. "It is also important to be able to think outside the box," she says. "We are always trying to determine what could benefit our reservation and the community around us."

Her opinions about being a woman in gaming contain a twist that seems almost bittersweet. "For me, it's been an advantage to be a woman," she says. "In a white-dominated society, there is a stigma of women in the workplace. Bring an Indian woman into that mix, and they have an even lower expectation of you. When you are able to do something normally, it looks like it is a big deal." Still, when it comes to her gender, that cultural wisdom shines through. "I feel that men are very important—you have to have balance," she says. "Both genders have responsibilities and I respect that. When there is balance, things work out."

She also maintains an optimism about women in gaming, and Native American women in particular. "It is changing," she says. "There are women in powerful roles across the country such as Wilma Mankiller, who crashes down any barriers that get in her way, and Sue Masten, who can walk into any environment and understand what is going on. At the Mille Lacs Band's casinos, three of the people in our top four posts are female."

Benjamin offers this advice for success, and you get the feeling it's not just about business: "First and foremost, you need to respect men and treat all people with respect—regardless of gender," she says. "You need to be educated and committed. And you need to have ethics and strong integrity."